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Entrepreneurial Marketing for SMEs (Hardcover, 1st ed. 2015): Luca Cacciolatti, Soo Hee Lee Entrepreneurial Marketing for SMEs (Hardcover, 1st ed. 2015)
Luca Cacciolatti, Soo Hee Lee
R3,687 Discovery Miles 36 870
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Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.

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